The Maxwell Tape advertisement of a man sitting in a chair listening to music and it’s so loud his hair and tie are blown back. This introduced our high-end Bluetooth speaker.
Blair was one of those audiophiles in the 1980’s and 1990’s and he was sorry he missed the heyday of reel-to-reel tapes and tube amplifiers.
To create a compelling display, we had to get a standing six-foot tall mannequin to sit in a chair. This was no easy task. It involved a hacksaw, three blades, duct tape, cotton stuffing and denim rags.
We introduced the Rosie Paragon Bluetooth speaker as part of this theme. To enhance the product perception, we framed various advertisements of high-end audio from the 1960s and 1970s.