Our Halloween theme. A bright yellow Pac Man tries to eat his way through the window to get to life-sized ghosts. Six-inch pellets were placed on the sidewalk leading into the store. The line followed all the way to the ghosts.
We hung screen shots of original 1970s and 80s arcade games. We did not identify what the print was. This created an environment where people had to guess and sometimes argue what game was being shown. Joust was one of the toughest.
We changed the music. Now we played TV and movie themes of the era. This drove people crazy trying to figure what they were hearing. Doctor Who and CHiPs brought people into the store just to ask the question.
Retail Secret: The outside to the inside prop of the Pac Man pellets worked well to create curiosity and give permission to enter the store.