Modern Day Rosies
Rosie is our company named after the industrious people who won the second great war by building the equipment and weapons. They built everything with their hands, tools and manually controlled machines.
We love the quality and heft of things made in the WWII era. When you pick up a simple appliance, camera or tool produced in the mid-century, you know it was made to last generations. Our hearts break to pick up today’s plastic toaster or flimsy lamp.
Where did it all go?
Nowhere. That manufacturing might of WWII has always been alive and well here. It lives in obsessive makers and zealous fabricators all around us. Hidden in plain sight. They work in those little buildings, sheds, and barns you see while driving a country road.
If you stopped in, you’d see amazing things. Apparatuses, contraptions, machines whirling, chopping, drilling, cutting, spraying. The symphony of manufacture. A few people in a shop. Building beautiful, useful objects for a select few. Quality and design can never be mass produced. It must have character. It must have a spark of its maker embedded. That little imperfection, that quirky notch. That’s the signature of the human being who made it for you.
Operating a hand drill at Vultee-Nashville, woman is working on a “Vengeance” dive bomber, Tennessee. February 1943. Photo Credit: Photograph Courtesy of the Library of Congress # LC-USW361-295