Modern Day Rosies
Rosie is our company named after the industrious people who won the second great war by building the equipment and weapons. Rosie the Riveters. They built everything with their hands, tools and manually controlled machines.
These amazing women and men accomplished production and quality levels that were thought impossible. After the war, they created a booming American economy in the 1950s and 1960s. Our grandparents and their siblings either fought in the war or worked in the factories. We are the children of this great generation. Onus.
We love the quality, the feel and heft of things made in that era. When you pick up a simple appliance, camera or tool produced in the mid-century, you know it was made to last generations. Our hearts break to pick up today’s plastic toaster or flimsy lamp.
Operating a hand drill at Vultee-Nashville, woman is working on a “Vengeance” dive bomber, Tennessee. February 1943. Photo Credit: Photograph Courtesy of the Library of Congress # LC-USW361-295
Where did it all go?
Nowhere. That manufacturing might of WWII has always been alive and well here. It lives in obsessive makers and zealous fabricators all around us. Hidden in plain sight. They work in those little buildings, sheds, and barns you see while driving a country road.
If you stopped in, you’d see amazing things. Apparatuses, contraptions, machines whirling, chopping, drilling, cutting, spraying. The symphony of manufacture. A few people in a shop building beautiful, useful objects for a select few.
Quality and design can never be mass produced. It must have character. It must have a spark of its maker embedded. That little imperfection, that quirky notch. That’s the signature of the human being who made it for you.
We work as modern-day Rosies. We design, source and produce amazing furniture and lights. We are a classic design collective where a tight knit group of artisans and makers collaborate and share. The business side of things centralized and simplified so that everyone can focus on their passions and excellence.
Woman and man riveting team of B-25 in Inglewood , CA. Photo Credit: Photograph Courtesy of the Library of Congress # LC-USW361-139